Wish Atlanta built its' success on its unique point of view, housing the most popular exclusive brands, designers and artists; while offering a platform and voice to new and upcoming talents. Wish ATL highlight Atlanta's greatest artists, musicians, designers, athletes, risk takers, & game changers on a collaborative mission to inspire our community and influence the world.
For this project, I worked with the lead designer and Wish ATL's in-house team to update their site to embrace this shift in aesthetic and to reflect the new store within their e-commerce site. My responsibilities for this role was to help build creative direction with a focus on ux/ui going forward.
To translate physical environments into augmented experiences
Establish a next-generation shopping experience built for augmented reality.
Partner with the in-house team to shape a product roadmap that drives growth for both the store and the customer experience.
Capture the renewed spirit of the physical store and reimagine it for e-commerce.
I had the opportunity to collaborate with Wish ATL's in house team and lead designer who were not only highly creative but also deeply purposeful in their storytelling. This project became a lesson in transforming imaginative concepts into reality within the constraints of limited resources. By combining their conceptual vision with my ability to translate ideas into tangible outcomes, we delivered a project that we remain proud of to this day.
SITEMAP
NAVIGATION
At the time, the site was fragmented across multiple externally hosted platforms, which made searching for products cumbersome. Our goal was to consolidate everything into a single platform, creating a smoother and more cohesive user experience. Much like the physical store, the site needed to accommodate a wide range of merchandise. We began by focusing on everyday sales, then expanded into a dedicated section for new drops and limited-run items, drawing inspiration from the physical space to create an elevated digital experience.
TYPOGRAPHY
This project was both inspiring and challenging, but also the most creative freedom I’ve ever received from a client. In the end, the ambitious scope contributed to it being placed on hold, as the sheer effort required to bring it to life became unsustainable. Looking back, an earlier pause would have saved time, money, and energy, allowing us to pivot and simplify the approach much sooner in the process.
Color
Defined and articulated the long-term vision for the store’s online presence.
Integrated details from the store into their online experience.
Created a scalable but unique personalized shopping experience across multiple touch-points.
