One of my many guilty pressures is web3–particularly DeFi. At this point, I don't have to convince Grandma to buy Bitcoin–she's buying $DOGE and $PEPE. And why not? The space at large is a passionate movement toward a more equitable, transparent, and efficient financial ecosystem–removing barriers, embraces open collaboration, and restoring true ownership.
A high-impact launch campaign for our MVP and its all-in-one template library—designed to empower traders at every level without writing a single line of code.
MindTrade is the first application developed using the Mind language, tailored specifically to the trading domain, with an initial focus on cryptocurrencies. MindTrade product includes a graphical interface that fully leverages the capabilities of Mind, featuring a chat interface and a diagram editor.
16 days before their much anticipated launch, I joined their founding engineering team to lead marketing and consult on UX/UI as they looked to scale up, add new product features, and redesign their website. Over the next three months I shaped our product narrative, produced educational content, and managed all social channels.
Early v2 exploration built atop our proven framework to craft a more refined and cohesive visual language introducing modernized typography, a richer color palette, and intuitive micro-interactions that breathe life into every screen as we continued to onboard and scale up new product features.
To bridge gaps between ideas and realization
Collaborate with devs to refine product features, messaging, and go-to-market assets, ensuring a smooth launch.
Create step-by-step walkthroughs animating real-time price feeds and on-chain trade executions to show how our no-code agents operate.
Conduct user research and community calls to craft a targeted marketing framework and FAQ resource that answers real trader questions.
Going from token holder to leading design and marketing for Mindtrade, grounded me in a lot of early pain points but beta test and community feedback validated gaps where our users felt lost. No-code trading algorithms didn't inherently mean simple to use for our early testers. I immediately immersed myself in existing crypto trading tools to benchmark, focusing on what they lacked in terms of user onboarding, visual storytelling, and accessibility.
A calendar outline of all marketing and community engagement opportunities for the month of November.
Marketing campaign shared across Mindtrade's social accounts including Twitter, Discord, and Medium to build anticipation for our upcoming product launch.
Headed into a marketing campaign in which I would be leading, I shifted to providing devs with rough sketches, detailed storyboards, and sample animations. I focused on conveying mood, timing, and how the asset would be used in motion, leveraging existing style guides and files. Working remotely and across different timezones, bi-weekly motion-review sessions with developers ensured that messaging, tone, and deliverables stayed tightly aligned.
An animated walkthrough showcasing MindTrade’s AI agents on Solana—empowering both novice and seasoned traders to harness automated insights on Solana with absolute confidence.
Opting for a two part promo release, we strategically extended our marketing runway by four weeks and boosted investor outreach by 30%. I executed all community engagement over three months leveraging ChatGPT to draft blog posts and threads, Typefully for automated scheduling, and Mural to visualize our strategy.
Grew token valuation from 1.5M to 5.5M USD on launch day through coordinated social campaigns and content releases.
Onboarded 1,000+ new users within the first week with published product walkthroughs and tutorials that cut mis-configured strategy errors by 13%, enabling users to catch issues earlier.
Strategically extended our marketing runway by four weeks and boosted investor outreach by 30%.
