MindTrade is the first application developed using MindLanguage, tailored specifically to the trading domain, with an initial focus on cryptocurrencies. MindTrade product includes a graphical interface that fully leverages the capabilities of Mind, featuring a chat interface and a diagram editor.
Just 16 days before their highly anticipated launch, I joined the founding engineering team to lead marketing and advise on UX/UI as they prepared to scale, expand product features, and redesign their website. Over the following three months, I shaped the product narrative, created educational content, and managed all social channels.
To bridge gaps between ideas and realization
Collaborate with devs to refine product features, messaging, and go-to-market assets, ensuring a smooth launch.
Create step-by-step walkthroughs animating real-time price feeds and on-chain trade executions to show how our no-code agents operate.
Conduct user research and community calls to craft a targeted marketing framework and FAQ resource that answers real trader questions.
Transitioning from token holder to leading design and marketing for Mindtrade gave me firsthand exposure to early pain points. Beta testing and community feedback revealed that while no-code trading algorithms were powerful, they werenāt inherently simple for new users. To address this, I immersed myself in existing crypto trading tools, benchmarking their shortcomings in onboarding, visual storytelling, and accessibilityāinsights that shaped how we refined the user experience.
PROCESS
As I prepared to lead a marketing campaign, my role shifted to supporting developers with rough sketches, detailed storyboards, and sample animations. I emphasized mood, timing, and motion context while drawing from existing style guides and assets. Collaborating remotely across time zones, I established bi-weekly motion review sessions with developers to ensure messaging, tone, and deliverables remained tightly aligned.
TYPOGRAPHY
By opting for a two-part promo release, we extended our marketing runway by four weeks and increased investor outreach by 30%. Over the course of three months, I managed all community engagementāusing ChatGPT to draft blog posts and threads, Typefully for automated scheduling, and Mural to visualize and refine our strategy.
Color
Grew token valuationĀ from 1.5M to 5.5M USD on launch day through coordinated social campaigns and content releases.
Onboarded 1,000+ new users within the first week with published product walkthroughs and tutorials that cut mis-configured strategy errors by 13%, enabling users to catch issues earlier.
Strategically extended our marketing runway by four weeks and boosted investor outreach by 30%.
