Helius Medical Technology is a neurotech company in the medical device field, focused in neurologic deficits using non-implantable platform technologies that amplify the brain’s ability to compensate and promote neuroplasticity.
Redesigned landing page with dynamic scrolling effects and interactive product display that feels both immersive and informative, inviting users to explore deeper with every scroll.
My focus for this first phase was to redefine the brand identity, craft a compelling narrative framework, and redesign the website’s visual and interactive experience—setting the stage for future product storytelling. From passionate cover letter turned passion project, this work is still ongoing but this marks the end of phase one into scoping and designing out Helius Medical.
Marketing poster mockup balancing professionalism and innovation–instilling confidence in Helius’ cutting-edge solutions and its commitment to empowering neurological recovery.
To transform lost a concept into extraordinary visual narratives.
Establish core brand pillars then translate them into a new logo system and color palette that evoke calm, clarity, and resilience.
Craft messaging rooted in patient empowerment and neuro-recovery storytelling, guided by a brand voice that’s supportive, knowledgeable, and deeply human.
Reimagine the homepage, core landing pages, and navigational flow with interactive design patterns to boost user engagement.
Early on, I was inspired by the dramatic gestures and iconography of classical mythology figures like Helios, Apollon, and Hera as a way to ground the work in timeless storytelling and human symbolism. I wanted to create a thread of anatomical study and medical illustration, which I included to introduce a raw, tactile sensibility.
Color-wise, there’s a muted, almost cinematic palette throughout, interrupted by intentional bursts of red and coral. Along with the inclusion of Afrofuturist or surreal portraiture, these tones help connect the historic with the contemporary giving the creative direction an edge that felt both researched and emotionally current. Â
These textures and forms contrast against the more stylized, graphic poster typography near the bottom, where I’m pulling from modern type foundries like Canela and heavy serif fonts that evoke elegance, structure, and presence.
Ultimately, this direction is about duality: ancient vs. modern, clinical vs. emotional, illustrative vs. typographic. It’s meant to inform a visual direction that feels mythic yet grounded, educational yet expressive.
I built wireframes in Figma with a modular approach, starting with key screens—home, onboarding, and a sample interaction flow where I focused on user intent and clarity. The visual ambition from my moodboard needed to be reigned in to ensure usability and speed particularly for mobile. I kept the wireframes content-first and layered on visual cues later. Instead of forcing ornate visuals into early layouts, I left space in the wireframes for where animation, illustration, or image-driven storytelling would eventually be integrated. This kept structure clean and user-centered, while still honoring the visual intent.
Returning to the visual direction, I began applying color, type, motion, and iconography. I designed in Figma with nested components, using typography as the spine of the system. I introduced high-contrast elements inspired by etchings and poster design to draw attention to key content. I also storyboarded animation ideas and created micro-interaction prototypes.
Redesigned overview page to deliver a more engaging, intuitive experience. As visitors scroll, subtle yet purposeful animations bring key elements into focus.
At this stage, the challenge is balancing expressive visual design with performance, especially across various screen sizes. Even the most expressive visual narratives need room to breathe inside a product. By separating aesthetic exploration from structural UX and carefully blending the two, I was able to craft a user experience that felt both elevated and intuitive.
3D representation of the PoNS™ device that allows viewers to explore every contour, port, and component in detail. For optimal viewing, use desktop and interactive with mouse cursor or trackpad.
Conduct WCAG audit and accessibility updates, defined a voice for AI-driven storytelling, and initiated experiments with social media templates.
Launch a short-form media strategy while updating 3D assets and storyboards to enhance visual storytelling.
Revisit 3D assets to integrate real patient journeys, deepen emotional engagement, and cohesiveness.
