Helius Medical Technology is a neurotech company in the medical device field, focused in neurologic deficits using non-implantable platform technologies that amplify the brain’s ability to compensate and promote neuroplasticity.
My focus for this first phase was to redefine the brand identity, craft a compelling narrative framework, and redesign the website’s visual and interactive experience—setting the stage for future product storytelling. From passionate cover letter turned passion project, this work is still ongoing but this marks the end of phase one into scoping and designing out Helius Medical.
To transform lost a concept into extraordinary visual narratives.
Establish core brand pillars then translate them into a new logo system and color palette that evoke calm, clarity, and resilience.
Craft messaging rooted in patient empowerment and neuro-recovery storytelling, guided by a brand voice that’s supportive, knowledgeable, and deeply human.
Reimagine the homepage, core landing pages, and navigational flow with interactive design patterns to boost user engagement.
Initial wireframes were built in Figma with a modular approach, starting with key screens and a sample interaction flow where I focused on user intent and clarity. The visual ambition from my moodboard needed to be reigned in to ensure usability and speed particularly for mobile. I kept the wireframes content-first and layered on visual cues later. Instead of forcing ornate visuals into early layouts, I left space in the wireframes for where animation, illustration, or image-driven storytelling would eventually be integrated. This kept structure clean and user-centered, while still honoring the visual intent.
Process
NAVIGATION
Returning to the visual direction, I began applying color, type, motion, and iconography. I designed in Figma with nested components, using typography as the spine of the system. I introduced high-contrast elements inspired by etchings and poster design to draw attention to key content. I also storyboarded animation ideas and created micro-interaction prototypes.
TYPOGRAPHY
At this stage, the challenge was balancing expressive visual design with performance, especially across various screen sizes. Even the most expressive visual narratives need room to breathe inside a product. By separating aesthetic exploration from structural UX and carefully blending the two, I was able to craft a user experience that felt both elevated and intuitive.
Color
Defined a voice for AI-driven storytelling, and initiated experiments with social media templates.
Launch a short-form media strategy while updating 3D assets and storyboards to enhance visual storytelling.
Revisit 3D assets to integrate real patient journeys, deepen emotional engagement, and cohesiveness.
